eJury, L.L.C. began operations in November of 1999, founded by Christopher L. Bagby, a trial attorney who recognized that the Internet's ability to connect people was the perfect way to empower attorneys with the knowledge of others. "Most attorneys know, it is not what we think about a case that's important. It's what jurors think that's important. The whole idea behind eJury was to let the attorney know what a large group of common, everyday jurors thought about the case...and it just grew from there."
Since its inception, eJury has quickly become the leader in online mock jury and focus group research, handling hundreds of cases for attorneys across the southwest and now serving attorneys nationwide. Mr. Bagby attributes the success to a bigger market of cases. "The problem with traditional mock juries or focus groups is the high cost. The Internet allowed us to cut that cost. We don't need a courtroom. We don't need a deliberations room. And our jurors don't have to drive across town to participate, so we've been able to price our services to fit a much larger spectrum of cases."
eJury provides attorneys the opportunity to learn what others think about their cases. eJury functions much like a traditional "live" mock jury or focus group except that the jurors (or eJurors) participate via the Internet. The convenience of online participation allows for a larger panel on each case, giving the attorney the type of feedback normally associated with large focus group research, but without the traditionally high cost. The results give the submitting attorney something he/she can use to promote settlement and/or prepare for trial.
I often remember the early days when we started eJury with nothing more than a piece of paper I kept in my back pocket. Every time I'd see a friend, I'd ask for their e-mail address and write it down on that piece of paper. Pretty soon, my wife was helping out asking her friends for e-mail addresses. Then my sister and her husband would do the same, and even my parents got in on the act. Before long, we had 100 people wanting to be e-mailed the first case. The case went out and the response was overwhelming. More than 85% completed the case and e-mailed back their answers. From there, the website was launched, and the rest is, as they say...history.
In those early days, eJury was literally a group of friends. I personally knew just about everyone who rendered a verdict. And it was always so reaffirming to see an eJuror out in public, and hear them talk about how much fun they are having participating and how interesting they find some of the cases. I've even had eJurors tell me that participating makes them feel important...makes them feel as though their opinion really matters.
As eJury has grown and the number of people participating as eJurors has climbed into the thousands, it is obviously impossible to personally know them all. Nevertheless, I still consider it a group of friends, and will always be thankful to every friend who signs-up.
To every eJuror, I say thanks. We couldn't do it without you.